The post outlines her process for creating an A.I. On February 9th, 2018, Research scientist Janelle Shane published an article entitled 'Candy Heart messages written by a neural network' on Tumblr. Around the same time in February 2014, a web-based app called Cryptogram was launched to allow easy creation of Sweethearts parodies, which was subsequently picked up by Geekosystem and Geek Sugar on February 13th. In the following 24 hours, several internet humor sites and blogs ran compilation posts highlighting the best of #rejectedcandyhearts, including Funny or Die and The Huffington Post. On February 13th, 2011, rejected candy hearts went viral on Twitter, spawning a large collection of Sweethearts parodies with custom-generated messages under the hashtags #rejectedcandyhearts and #candyheartrejects.